The box office performance of a "high concept" film such as Snakes on a Plane is typically based not on the cleverness of the concept but on whether there is actually a good movie in it. Die Hard and Speed, for example, had characters we could care about, and the films put them in situations where they had interesting choices to make. Those that don’t have these things usually fall off at the box office even if they get a good opening weekend. Interestingly,…













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